Lifestyle & Entertainment


Author: Kerstin Bock, Openers

Lifestyle & Entertainment, well that’s a wide-ranging category description, isn’t it? We know that, yet it’s a perfect match if we examine trends and developments, so that is what we’ll bring into the spotlight at German Haus that day.

We’ll be discussing new media industries’ business and technology models, check out the latest innovations from the world of sports – from the latest technology trends in the gadget sector to contemporary digital solutions in the field of distribution – learn what food and agriculture technology actually means, get in touch with mind-changing ideas from Germany’s health start-up sector, and dive into the world of virtual reality. Germany has always been a traditional home for all these fields, from the past to present. 

Just looking at VR alone, there are many industries that have been using virtual reality for years: Audi, BMW, Daimler, and Porsche from the automotive field, to renowned German companies such as BASF, Bosch, and Siemens, which use VR in order to improve their workflows and enhance the quality of their products. Hence it’s also a considerable driver for the entertainment and game industries and the world of media, which brings us full circle again, with all of these subjects playing into one another.

>> Sunday, March 12th @ German Haus