GERMAN PAVILION is the joint trade show stand for German exhibitors during SXSW. Located in the middle of the Austin Convention Center, this much-noticed stand provides the perfect opportunity to present German innovations to a larger audience. Companies from the culture and creative industries as well as artists and other creative folks present themselves to tens of thousands of professionals in attendance.
See our PROGRAM at the German Pavilion
A Diversity of Innovations from Germany
GERMAN PAVILION is part of "Germany at SXSW“, the Foreign Trade Fair Programme of the German Federal Ministry for Economic Affairs and Climate Action (BMWK). The GERMAN PAVILION is realized by Koelnmesse on behalf of the BMWK and in close cooperation with the Association of the German Trade Fair Industry (AUMA) and Initiative Musik.