GERMAN PAVILION is part of "Germany at SXSW“, the Foreign Trade Fair Programme of the German
Federal Ministry for Economic Affairs and Climate Action (BMWK). The GERMAN PAVILION is realized by Koelnmesse on behalf of the BMWK and in close cooperation with the Association of the German Trade Fair Industry (AUMA) and Initiative Musik.
In 2023, the German Pavilion in the Convention Center will again be open to all participants from Germany with an information booth and a communication platform.