PROGRAM

A lively kickoff to the German Haus, bringing together start-ups, investors, and innovation leaders for networking, music, and conversations in a relaxed atmosphere.

Register here!

Speaker:
Birgit Horack, Lead Digital Hub Initiative, Federal Ministry for Economic Affairs and Climate Action
Claudia Behrendt, Hub Agency Lead Digital Hub Initiative
Michael Biel, State Secretary for Economic Affairs, Energy, and Public Enterprises of Berlin

Presented by:
Digital Hub Initiative

The U.S. and the EU recognize AI’s transformative potential but take different approaches to its regulation. While the European AI Act imposes relatively strict rules, particularly on high-risk applications, U.S. President Donald Trump has revoked the AI Executive Order issued by Joe Biden. Our panelists will discuss key governance differences, compare both strategies, and examine their practical impact on daily business operations.

Moderation:
Jim Sengl, Lecturer, Hochschule Landshut

Five of Germany’s top startups will take the stage to pitch their groundbreaking ideas in front of a jury of investors, industry experts, and ecosystem leaders. Covering DeepTech, AI, sustainability, and mobility, these innovators are shaping the future of their industries. At the end of the session, our jury will name the winning startup, making this a must-attend event for anyone looking to discover the next big thing in tech and entrepreneurship!

Moderation:
Tilmann Köllner, Journalist

Pitcher:
paretos
PHONT
SUMM AI
Solar Materials
Nect

Are robots stealing our jobs and our humanity? From vacuuming to healthcare, robots are quietly infiltrating our lives. They are increasingly taking over traditionally female roles, such as cleaning and caregiving, thus potentially reinforcing existing gender roles, the rise of automation is affecting low-skilled jobs, which are often held by women. What does this mean for the future of work and human connection?

Register here!

Speaker:
Jerome Monceaux, CEO, Enchanted Tools
Sten Saluveer, Media, Technology and Policy Futurist
Deniz Houston, Digital Policy Officer, EU Delegation to the U.S.

Presented by:
European Union

Planetary health, human and animal health as well as social well-being are interlinked. To ensure our future on this planet, we need to adopt an interdisciplinary One Health approach. The experts on this panel will discuss how data enables holistic solutions. They will explore how we can collect better data and how decision-makers in politics, healthcare and business can leverage this data with the help of AI to create healthy, sustainable and prosperous communities.

Germany’s boldest AI innovation is taking the stage at SXSW, ready to shake up the U.S. market! As part of German Accelerator’s U.S. Market Discovery AI program, they’re pitching game-changing tech — big ideas, zero fluff. Witness cutting-edge innovation, connect with industry leaders, and get a front-row seat to the next wave of German AI excellence. Who’s in?

Register here!

Presented by:
German Accelerator

In an era where cyber threats are escalating in complexity and frequency, this panel brings together leading experts to explore the intersection of technology, security, and defense. The conversation will delve into the latest advancements in cybersecurity, the role of artificial intelligence in threat detection, the different approaches of the US and the EU and what both sides may be able to learn from one another

Moderation:
Tilmann Köllner, Journalist

Expanding into the U.S. market presents unique opportunities and challenges for international startups. This panel will provide practical insights and insider tips on navigating cultural and regulatory hurdles, helping founders develop strategies to thrive in one of the world’s most competitive business landscapes.

Mittelstand goes SXSW – joint delegation trip of the DACH Mittelstand to Southby 2025. Medium-sized companies and family entrepreneurs invite you to the “Howdy Mittelstand” reception in the German Haus. An evening full of exciting conversations, short impulses from owners/executives of medium-sized business and house music & drinks under the Texan sun.

Register here!

Presented by:
philoneos GmbH / TOWA GmbH

Photo exhibition Berlin Must Go On by Ruben Salgado

Art exhibition Quantum Blur by Roman Lipski

Film screening Brecht Into the Metaverse and Q&A with Katharina Haverich (with English subtitles)

The Hip Hop Museum & Microsoft present FlowScholar

This closed roundtable discussion offers exclusive networking opportunities with scaleups from Berlin and political players at the European and American level. There will be a substantive exchange on opportunities and challenges for technology players in the transatlantic region, against the backdrop of current regulatory developments. How can we ensure the necessary political framework for a sovereign technology ecosystem and competitive startups and scaleups? We will discuss topics like platform regulation, digital competition and transatlantic regulatory frameworks.

Please note: Apply to attend.

Moderation:
Felix Styma, Managing Partner, iconomy

Speakers:
Dr Christina Caffarra, Honorary Professor at University College London, Co-Founder of the CEPR Competition Research Policy Network and a leading competition economist with over 25 years’ experience
Björn Bormann, Director Legal, GetYourGuide
Johannes Bahrke, Digital Counselor, European Union Delegation to the United States

Presented by:
Berlin Partner für Wirtschaft und Technologie GmbH co-hosted by iconomy

This panel will provide insight into the future of music making and the nearly endless possibilities for AI in music. We will also discuss limitations of AI and ethical as well as economic concerns of the industry. Almost three out of four music creators in Germany and France already fear that they will soon no longer be able to make a living from music due to competition from AI, as was shown in the “AI and music” study published by GEMA and its French counterpart SACEM in 2024.

Presented by:
Berlin Partner für Wirtschaft und Technologie GmbH co-hosted by medianet

The parallels between the creative and technology sectors are becoming ever clearer, as both areas are increasingly dependent on each other. We see interactive avatars transforming industries from entertainment to education. AI is revolutionizing character creation, interaction and personalization. Technology is more than just a tool, it can be a creative partner in the film industry.

Moderation:
Carl-Philipp Wackernagel, Head of Marketing, Berlin Partner

Panelists:

Presented by:
Berlin Partner für Wirtschaft und Technologie GmbH

As cities strive to remain competitive in the global economy, vibrant nightlife and cultural scenes play a pivotal role in attracting top talent, fostering innovation, and creating thriving urban ecosystems. This panel brings together global leaders and experts in economic development, city planning, and nightlife advocacy to discuss smart policies that connect cultural vibrancy with economic growth. The panel will explore, with case studies from Berlin, Austin and Atlanta, how intentional policy frameworks can transform nightlife into a driver of cultural identity and economic vitality, while addressing key challenges like inclusivity, sustainability, and urban equity.

Moderation:
Lutz Leichsenring, Co-Founder, Vibe Lab

Panelists:
Michael Biel, State Secretary for Economic Affairs in the Senate Department for Economic Affairs, Energy and Public Enterprises
Caleb De Casper, Performer and LGBTQ+ activist, recognized by the City of Austin for his contribution to the culture of his adopted hometown
Sabine Romero, Global Business Expansion, Division Manager, Economic Development Department
Ruben Salgado, photographer based in the USA and Berlin, a.o. for National Geographic on Berlin’s club scene
Phillana Williams, Director Mayor’s Office of Film, Entertainment & Nightlife
Rocky Bucano, Founder & CEO, The Hip Hop Museum

Presented by:
Berlin Partner für Wirtschaft und Technologie GmbH co-hosted by Vibe Lab

Moderation:
Carl-Philipp Wackernagel, Head of Marketing, Berlin Partner 

Are you an entrepreneur or executive in tech? Are you looking for meaningful business partnerships? Or are you looking for the next big thing in tech? If so, use this opportunity to get to know our delegation of startups and scaleups from Berlin:  

Along Technologies (SalesTech, AI)

Amped Labs/ Scavengar (Media, Entertainment, Culture)

Delivery Hero (FoodTech, Food Delivery)

Factfox (AI, Customer Support)

Founder Institute Germany (startup support, innovation management)

GetYourGuide (TravelTech, Travel Industry)

Green City Development (Ecosystem building, innovation management)

Institut für Abenteuer/ TrustBox (EduTech, AI)

Just 4 Noise (MusicTech, AI)

momox (Re-Commerce)

Overnice Creatives (Brand and product design)

Possible Digital (GovTech, Consulting)

RAVE.SPACE (VR / XR / AR)

TissUse (Biotech)

Tomorrow Biostasis (Longevity, Biotech)

YMusic/ Berlin School of VR (New Media, VR)

Find out more about the delegation members in the Company Booklet

Presented by:
Berlin Partner für Wirtschaft und Technologie GmbH

Live Acts:
Kollektiv Turmstrasse
Jennifer  Touch

Presented by:
Digital Hub Initiative & German Haus Partners

Start your day with creativity, inspiration and Bavarian hospitality at the Bavarian Networking Breakfast. Engage with thought leaders and creative minds from media, music, and film through meaningful conversations, a surprising XR performance and an engaging panel. Enjoy a relaxed morning atmosphere and delicious bites to spark new ideas.

Register here!

Presented by:
City of Munich & XPLR: MEDIA in Bavaria

While AI technology opens up creative possibilities in filmmaking it also raises concerns about losing the nuances of human expression, craftsmanship and authorship. This panel explores how AI is influencing storytelling in independent film – expanding possibilities while challenging artistic traditions and the role of the filmmaker. How can independent creators harness the potential of AI while maintaining control of their artistic vision?

Moderation:
Cliff Fluet, Partner, Lewis Silkit

Panelists:
Malte Schulz, Scientist, HFF CreatiF Center
Joanna Alpe,CCO, Bild Studios
Sven Bliedung von der Heide, CEO Volucap
Arne Totz, Director & Executive Creative, 27km

Presented by:
City of Munich & XPLR: MEDIA in Bavaria

An exclusive gathering celebrating women entrepreneurs, offering a unique platform for female founders to connect, share insights, and build meaningful relationships in an intimate setting.

Please note: Invitation only Event.

Special Guest Speaker:
Alison Alter, Austin City Council Member, District 10

Live Act:
Cloudy June

Presented by:
Digital Hub Initiative

The Art of Storytelling: “AI, Branding, and Creativity” explores how AI is transforming storytelling across branding, design, and sound. Our panel of industry leaders in branding, sound design, and creative strategy will discuss how companies can leverage AI to enhance efficiency and scale while preserving authenticity and emotional depth. We will examine the evolving role of creativity and how brands can use AI as a tool for innovation rather than a replacement for artistry—ensuring storytelling remains engaging and meaningful.

Karl-Heinz Brandenburg’s keynote explores the development of MP3 technology and provides insights into the future of audio innovations.

Keynote Speaker:
Karlheinz Brandenburg, Founder & CEO Brandenburg Labs

Presented by:
Digital Hub Initiative

The session explores the intersection of AI and media, highlighting Germany’s global role, innovations in immersive sound and visual technology, and the future impact of AI on media production and consumption.

Moderation:
Kiana Frank, GTAI

Panelists:
Hannah Nieswand, Project Manager, Media Tech Hub Potsdam
Sven Bliedung von der Heide, CEO & Founder, Volucap
Karlheinz Brandenburg, CEO & Founder, Brandenburg Labs

Presented by:
Digital Hub Initiative

This panel explores how B2B DeepTech startups can successfully integrate into industrial value chains. We will discuss both the challenges and opportunities of collaborating with established companies, as well as the transformative role of AI technologies. A particular focus will be on DeepFake detection and ensuring authenticity in industrial applications.

Moderation:
Tilmann Köllner, Journalist

Panelists:
Philippa Köhnk, Member of the Executive Board, BRYCK
Anika Gruner, CEO, Neuraforge
Tina Höfinghoff, Founder, TRANSATLANTIC HUB Senior Advisor, Munich Innovation Ecosystem GmbH

The session features media startup pitches showcasing innovative, highlighting the future of media through cutting-edge technologies and business models

Presented by:
Digital Hub Initiative

This panel explores how GovTech solutions are transforming public services by enhancing efficiency, reducing bureaucracy, and increasing transparency. Experts will share insights on successful implementations across different countries and discuss the role of digital innovation in strengthening public trust and governance.

Moderation:
Angela Kesselring, CEO & Co-Founder, FUTURES BEING MADE

The event fosters networking and knowledge exchange, featuring german startups from key sectors in interactive discussions.

Presented by:
Digital Hub Initiative

This panel explores the challenges and successes of women in the tech industry, highlighting the impact of women in shaping the innovation ecosystem. Speakers will discuss their experiences, the barriers they’ve overcome, and strategies to foster a more inclusive and diverse entrepreneurial landscape.

Moderation:
Marie-Louise Sadakane, CEO, Fake Agency

Panelists:
Nyla Beth Gawel, Founder & CEO, NBG Strategy Consulting
Amanda Fornal, Founder, Founder Buddies & Women in Exploration
Sonja Jost, Founder, DUDE CHEM
Anne Cocquyt, Founder & CEO, The GUILD

Please note: Entry for SXSW badge holders only.

LINE-UP:
8:00 – 9.00 pm – HIERBA MALITA
9.00 – 10.00 pm – WYLDFLOWER
10.00 pm – 2:00 am – WISE ALGORAVE

Presented by:
Berlin Partner für Wirtschaft und Technologie GmbH

Please note: Entry for SXSW badge holders only.

LINE-UP:
8:00 – 8:40 pm – CALEB DE CASPER
9:00 – 9:40 pm – CLOUDY JUNE
10:00 – 10:40 pm – JENNIFER TOUCH
11:00 pm – 12:00 am – MARTIN EYERER
12:00 – 02:00 am – JENNIFER CARDINI

Presented by:
Berlin Partner für Wirtschaft und Technologie GmbH

Join us to discuss about the challenges and trends in fostering innovation and excellence in the creative industries made in Germany. In the international context of innovation, where does Germany stand? What are the most urgent needs or issues that need to be tackled to maintain competitivity in a global world where AI and the influence of big players from the private economy are growing? How can public funding foster innovation?

Moderation:
Tilmann Köllner, Journalist

Panelists:
Tanja Alemany Sánchez de Leon, Deputy Director-General for Innovation Policy and Digital Economy at the Federal Ministry for Economic Affairs and Climate Action
Katja Lucker, Managing Director, Initiative Musik
Paolo Löffler, Managing Director, Kunstkraftwerk Leipzig
Catnapp, Artist
Philipp Grefer, WISE Festival

Presented by:
German Music Export by Initiative Musik

Artists searching for a development in their international careers face growing difficulties performing abroad, especially concerning increasing obstacles to obtain performing visas to play in USA or UK. Which are the actual initiatives to tackle this issue, and what is yet missing?

Presented by:
German Music Export by Initiative Musik & EMEE

Meet European Union music industry professionals and artists over drinks, then stay for a special lineup of emerging talent from across the Atlantic. The EU is committed to supporting the music sector as a vital contributor to the world economy and fosters connections between Europeans and Americans through music.

Register here!

LINE-UP:
JUDY BLANK (NL)
EMPEROR X (GER)
BADFOCUS (CZ)

Presented by:
European Union

The NighttimeLab x SXSW 2025 is an event at SXSW in Austin, hosted in partnership with DWIH, DAAD, VibeLab and GermanHaus, bringing together a global community of nighttime experts to co-create knowledge and prototype innovative models for action. Recognizing that nightlife culture is not just a leisure activity but a powerful driver of urban innovation, social justice, and prosperity, this year’s event will spotlight the future of the night at the intersection of wellbeing, hearing health, and the opportunities for nighttime communities to take proactive action.

Register here!

Presented by:
VibeLab and DWIH

Music is more than entertainment—it is a powerful force for mental health and wellbeing, fostering emotional resilience, social connection, and community belonging. In nightlife and cultural spaces, music brings people together, creating shared experiences that enrich our lives. However, the high-energy soundscapes that can be found in these spaces can also pose risks to hearing health, necessitating greater awareness and protective technology for balancing safety and enjoyment. This panel of experts will explore the intersection of music, mental health, and hearing protection, shedding light on how sound impacts our brains, how we can mitigate risks to hearing health without compromising on experience, and the role of innovation in creating safer listening environments.

Moderation:
Christian Strowa, DWIH New York

Speaker:
Nada Alhelabi, MDLB Foundation, Saudi Arabia
Dr. Daniel Polley, Harvard Neuroscientist
Xan Damalas, Club Eternal Austin
DJ Wyldflower, Sunday Sessions ATX, TBC

Presented by:
VibeLab & DWIH

The German Haus opens its doors to showcase the best of music made in Europe. Join us for a drink and meet the representatives of the European Music Exporters Exchange (EMEE), a network supporting European music artists, professionals and companies in their export strategies.

Please note: Entry for SXSW badge holders only.

Register here!

Presented by:
German Music Export by Initiative Musik & EMEE

Please note: Entry for SXSW badge holders only.

LINE-UP:

Please note: Entry for SXSW badge holders only.

US and international music professionals get the chance to connect with German delegates over a delicious lunch.

Please note: Access by invitation only.

Presented by:
German Music Export by Initiative Musik

LINE-UP:
03:00 – 03:30 pm DIE HEITERKEIT
04:00 – 04:30 pm AVA VEGAS
05:00 – 05:30 pm JENNIFER TOUCH

Register here!

Register here!

Join us for a drink before an exciting night with music Made in Germany begins!

Please note: Entry for SXSW badge holders only.

Register here!

Presented by:
German Music Export by Initiative Musik

Please note: Entry for SXSW badge holders only.

LINE-UP:

Presented by:
German Music Export by Initiative Musik

Please note: Entry for SXSW badge holders only.

LINE-UP:

Presented by:
German Music Export by Initiative Musik