SXSW 2020

Important Update

March 7, 2020

Dear All,

SXSW has officially been cancelled by the City of Austin due to concerns around
We regret to inform you that Germany at SXSW and all of Initiative Musik’s activities as part of German Pavilion, WUNDERBAR Music Day and german.innovation at GERMAN HAUS will not take place as planned.

We apologize for any inconvenience and thank you for your understanding. We are looking forward to being back at the next edition of SXSW. Stay tuned for more information.

SXSW’s official statement


Come join us at the WUNDERBAR German Music Day @ GERMAN HAUS on Wed. 03/18 from 10 am to 6 pm at Seven Grand/Las Perlas.


The joint trade show stand for German exhibitors during SXSW provides the perfect opportunity to present German innovations to a larger audience.

MatchMaking: Meet the Germans

Meet artists and managers from Germany at the WUNDERBAR MatchMaking sessions, which are open for international professionals only (label, publisher, agency, promoter/festival, artist services). Apply here

Music from Germany at SXSW

At WUNDERBAR Music Day on March 18 we’ll present some of the most exciting German newcomer artists of 2020.


Listen and discover new artists! All music acts from Germany at SXSW in our Jukebox.

Special Guest: Chicks on Speed

The cult German feminist art ensemble Chicks On Speed is part of the Opening Party Lineup at SXSW.

Seven Grand / Las Perlas

Music showcases, expert talks and networking events – just a few minutes’ walk from the Austin Convention Center


The much-noticed joint trade show stand is located in the middle of the Austin Convention Center.


HandleBar is the venue for “german.innovation at GERMAN HAUS”. Here you can experience Germany as an innovative business and creative location.