Germany at SXSW 2020


German entrepreneurs can purchase subsidized accreditations for South by Southwest (SXSW) through koelnmesse until December 19, 2019. There is also the opportunity to purchase exhibition space at the GERMAN PAVILION, the collective German stand. Please direct your questions and registrations to Asja Höck (a.hoeck@koelnmesse.de) from koelnmesse.

GERMAN PAVILION is the joint trade show stand for German exhibitors during SXSW. Located in the middle of the Austin Convention Center, this much-noticed stand provides the perfect opportunity to present German innovations to a larger audience. Companies from the culture and creative industries as well as artists and other creative folks present themselves to tens of thousands of professionals in attendance. WUNDERBAR – GERMANY AT SXSW is part of the Foreign Trade Fair Programme of the German Federal Ministry for Economic Affairs and Energy.



If you are interested in a cooperation at GERMAN HAUS 2020, you can contact Matthias Fricke - project managment WUNDERBAR - Germany at SXSW: matthias.fricke@initiative-musik.de.

GERMAN HAUS, just a few minutes’ walk from the Austin Convention Center, is welcoming industry representatives from around the world since 2013. The panels, pitches, keynote talks and networking events focus on innovations and companies from the prospering German interactive and music scenes. 


With 2,000 bands from more than 60 countries, SXSW Music is one of the world’s leading conference and showcase festivals for the music industry – with more than twenty talented up-and-coming artists and bands from Germany who are smack dab in the middle of it. They are united in a common goal: making a breakthrough on the North American music market, the world’s largest.

For questions about the German music program at SXSW Music, please contact our export team at wunderbar@initiative-musik.de.

SXSW Music 2020 - first confirmed artists from Germany

Better Person | Byrke Lou | Die Heiterkeit | Gewalt | Jeannel | Lambert
 Sofia Portanet | Stella Sommer | The Underground Youth

SXSW 2020
Byrke Lou © Laura Knoops/Arnaud Ele | Better Person © Moritz Freudenberg | Stella Sommer 


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Germany at SXSW 2019


The German Haus is the main venue of the joint German presentation at SXSW and will host a myriad of carefully curated networking events, start-up formats, presentations, roundtables, as well as interdisciplinary performances and concerts from March 9th until March 14th, 2019.

It’s new location in the heart of downtown Austin offers even more opportunities for professional exchange, international networking and the exploration of new creative collaborations. Topics addressed range across a multitude of different industries with a specific focus on new and emerging technologies, innovative approaches and potentially disruptive business models. In addition to open and curated formats, the German Haus will also feature a number of invitation only work and think tanks, and expert level roundtables.

The German Haus is open to all SXSW delegates though capacity restrictions may apply.

Make sure to check out the full program and opportunities to actively engage in closed formats and networking events.


When & Where


This years‘ home for the GERMAN HAUS is the Graeber House on 6th Street.

Smart Cities & Mobility | Saturday, March 9th

Future of Work & Ethics of Technology | Sunday, March 10th

New Technologies, New Industries & New Media | Monday, March 11th

Creative Technologies & Immersive Media | Tues, March 12th & Thurs, March 14th

WUNDERBAR Music Day | Wednesday, March 13th @ Graeber House

Night Time Economy & Music Cities | 2.30pm – 2 am

WUNDERBAR Music Day | Wednesday, March 13th @ Seven Grand | 405 East 7th Street

Wunderbar BBQ and Live Music Performances by German Artists | 1pm – 7pm

SXSW Showcase curated by Initiative Musik | 8pm – 2am

Midnight AV Specials | Interdisciplinary Screenings & Immersive Experiences
Sunday, March 10th – Thursday, March 14th, 11pm – 2 am @ Graeber House


German Haus is Open to all Delegates *

Saturday, March 9th – Wednesday, March 13th  |  2pm – 2 am

Thursday, March 14th | noon – 2 am


Work & Think Tanks | register to engage (limited capacity)
Saturday, March 9th – Tuesday, March 12th | 9 am – 1 pm

* capacity restrictions may apply


GERMAN HAUS @ Graeber House

Initiative Musik gGmbH 
Friedrichstraße 122
10117 Berlin, Germany